Salesforce summer release’19 is making summer cool with some interesting features. Salesforce’s Summer’19 release dates depend on the customer Instance as usual. The feature released for Preview Sandbox first on May 3/4, 2019 and for non-preview type Sandboxes on June 14/15, 2019.(1) What’s new in the Summer Salesforce release?(2) Switching to the Lightning Experience: Salesforce…
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RightWave has achieved another milestone. The company has jumped up and reached the list of Super 30 Companies of the Year 2018 in Silicon Review. After receiving the designation “Hot in Silicon Valley“ in 2016, Rightwave has now reached to the Top 30 companies. Anurag Khemka, President and CEO of RightWave, has been a pioneer in…
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Nobody wants to send or receive spam. Unfortunately spam-blockers, especially the Gmail blocker, over-reach and block legitimate messages the recipient wants to receive. This post provides detailed steps that B2B digital marketers can take to shield marketing email messages from spam blockers. It zeroes in on avoiding blockage by Gmail and Google Suite and discusses…
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Now that 2019 is well-started, RightWave wishes everyone a Happy, Prosperous and Successful Year ahead. RightWave also encourages B2B Marketers to look back and assess the successes and pitfalls from 2018. What remains unchanged is that B2B Marketing continues to be equally tricky and confusing. Although using top-of-the-line tools, resources, business practices and experience, companies still…
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Starting with the Spring ‘19 release (1), Salesforce will enforce the retention limit for Field History Data. With this release, Salesforce will begin the process of removing field history data older than 24 months. B2B Marketers and Sales professionals are required to act promptly and swiftly if they wish to maintain their older Salesforce data.…
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DQM is not just for B2B Marketing. Sales reaps major benefits. In this on-demand webinar, RIghtWave CEO and marketing automation pioneer Anurag Khemka outlines the importance to B2B Marketing of cleaning and expanding prospect and customer data files and creating a continuous process. Removing duplications and out-of-date, inaccurate information and adding new and correct data…
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Another year is near to sum up and a brand new year is knockin’ at the door. And like all other things and areas, marketing also gets some new strategies and practices. The digital marketing field is so volatile and ever changing and as a marketer, we need to keep up the pace with it.…
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Not testing email will result in reduced click rates, wrong information, broken links, and/or spoiled content style resulting in damage to the company brand. According to Email on Acid “Many marketers do ad-hoc testing on just a couple clients or devices. Maybe they pop off a quick test to their Outlook.com account and their iPhone, and…
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Marketing automation and CRM systems can act as central collection points for the myriad of systems sometimes found in a B2B marketing organization. This point was made explicit in a recent interview of Meagen Eisenberg, CMO for unicorn startup MongoDB. Speaking about the 28 different platforms MongoDB uses to track data and monitor traffic, Ms. Eisenberg said: “Eloqua is…
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This week millions will be grateful for their many blessings. Everyone at RightWave is thankful for its new offices in Noida and San Jose. Productivity will be even higher in these spacious quarters. The company is thrilled to have expertise in Digital Marketing, the most sought-after marketing skill (1) (2). Not only does this knowledge…
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