Appearing in Silicon India magazine is an informative article: B2B Marketer: Challenges in Calculating Marketing ROI written by RightWave CEO Anurag Khemka. The focus is on the beneficial changes brought about by marketing automation. These changes have the potential to move marketing from a cost center to a profit center. Marketing activities have always brought…
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Help! There are too many leads without acquisition program? How I can generate program member analysis report? Are you running into the same issue? No problem, I have a solution for you. Before moving ahead with the solution, let’s cover some basic things about Marketo Program. What’s a Program in Marketo? Any program in Marketo…
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RightWave’s website has a new look and a new focus for 2016. The company has expanded its services for Eloqua, Marketo, NetSuite, and SalesForce. Marketing organizations can now enjoy the flexibility and market intelligence using popular marketing automation and CRM tools. As always, RightWave also provides a basic Marketing Automation system if desired. RightWave’s Marketing…
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SocialTimes has pulled together statistics from 13 sources to create a fascinating infographic entitled Marketing Trends RoadMap for 2015. Ironically, while B2B organizations are waking up to the power of social media, that power is taking a sharp turn. Organic reach is the process whereby services and products are recommended by a purchaser to colleagues.…
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Marketing technology analyst and consultant David M. Raab writes about the RightWave approach to the problem cited by “a recent Gleanster report found that 73% of top performers listed lack of skilled staff as one of the top challenges to success. Marketing automation vendors have adopted different strategies to deal with their problem including ……
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