{"id":7988,"date":"2020-03-26T08:30:35","date_gmt":"2020-03-26T15:30:35","guid":{"rendered":"https:\/\/www.rightwave.com\/rwi\/?p=7988"},"modified":"2022-04-25T21:11:19","modified_gmt":"2022-04-25T21:11:19","slug":"voice-in-b2b-marketing","status":"publish","type":"post","link":"https:\/\/dev1.rightwave.com\/rwi\/voice-in-b2b-marketing","title":{"rendered":"Voice Systems: Possible Emerging Trend in B2B Marketing."},"content":{"rendered":"

The Power of Voice<\/b><\/h2>\n

Digital marketers experiment with Alexa, Siri, Hey Google, and other voice systems.<\/span><\/p>\n

Voice interfaces are the next progression in a series of ever-adapting user interfaces that we utilize each day. At the beginning of figuring, there was the venerable punch card, which was a restricted character interface. The next step was to use graphical user interfaces (GUI). Following the presentation of the mouse, people then had a progression of GUIs that used more and more advanced layouts with modern operating systems. During the 90s, the blast of the Internet and website pages drove website architecture as the new frontier. Enter the cell phone in the early 2000s with another touch-based interface. Also, presently, with headway in neural nets, common language handling, and discourse acknowledgment, there are voice UIs (VUIs).<\/span><\/p>\n

Using Voice Interfaces<\/b><\/h2>\n

Common interaction with Alexa is shown below. Alexa is the brain behind the Amazon Echo family of devices and other Alexa-enabled devices. Using Alexa is as simple as asking a question – just ask, and Alexa responds instantly. Alexa lives in the cloud and is always getting smarter.<\/span><\/p>\n

Consider this conversation, it can look something like this:<\/span><\/p>\n

User<\/b>: \u201cAlexa, do I need an umbrella today?\u201d<\/span><\/p>\n

Alexa<\/b>: \u201cIt might rain in Seattle today. There\u2019s a 55% chance. You can expect about 0.14 inches.\u201d<\/span><\/p>\n

A simple question, but many different things are needed to happen to get that response. And yes, it does rain frequently in Seattle.<\/span><\/p>\n

How Does It All Work?<\/b><\/h2>\n

This diagram(1) is a high-level end-to-end flow for what happens when Alexa hears and responds to a question.<\/span><\/p>\n

\"Voice_in_B2B_marketing\"<\/p>\n

Alexa can make life easier and more fun. Below are some daily life examples<\/span><\/p>\n