{"id":5720,"date":"2016-08-24T21:00:27","date_gmt":"2016-08-25T04:00:27","guid":{"rendered":"https:\/\/www.rightwave.com\/rwi\/?p=5720"},"modified":"2022-04-26T20:22:28","modified_gmt":"2022-04-26T20:22:28","slug":"rightwave-recommends-cautious-adoption-of-marketo-email-editor-2-0","status":"publish","type":"post","link":"https:\/\/dev1.rightwave.com\/rwi\/rightwave-recommends-cautious-adoption-of-marketo-email-editor-2-0","title":{"rendered":"RightWave recommends cautious adoption of Marketo Email Editor 2.0"},"content":{"rendered":"<p>Released in early June, the <strong>Marketo Email Editor 2.0<\/strong> offers both exciting features and some drawbacks. RightWave recommends cautious adoption.<\/p>\n<p><span style=\"font-weight: 400;\"><strong>Features<\/strong>, some long-awaited and available in competitor products, include:<\/span><\/p>\n<ul>\n<li>Improved user experience with an easier interface<\/li>\n<li>Template selection from a library and the ability to include modules in templates<\/li>\n<li>Improved template builder and email previewer<\/li>\n<li>Editing text versions of emails using a toggle button<\/li>\n<li>Variables allowed in Emails<\/li>\n<li>Easily moved, duplicated, and deleted elements<\/li>\n<li>Preview of desktop, mobile and text versions of the email<\/li>\n<li>Simple editing of pre-headers and the text version of emails. For more information on pre-headers and the importance of text versions for wearable technology, see the RightWave blog <a href=\"https:\/\/www.rightwave.com\/rwi\/email-reigns-but-must-cater-to-mobile-lessons-from-the-june-23-integrated-marketing-virtual-conference-and-other-sources\">Email Reigns<\/a>.<\/li>\n<\/ul>\n<p><strong><br \/>\nDrawbacks include:<\/strong><\/p>\n<ul>\n<li>Marketo API does not yet work with the new editor.<\/li>\n<li>Once the 2.0 Editor is enabled, any Draft 1.0 template that is approved will become an Email 2.0 version and cannot be changed back to Email 1.0.<\/li>\n<li>The Text version does not support variables.<\/li>\n<li>Videos do not work in older versions of Outlook.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><br \/>\nFor those organizations that rely heavily on the Marketo API, RightWave recommends delaying Email 2.0 implementation.<\/span><\/p>\n<p>For all other organizations, RightWave recommends this process for upgrading to Marketo Email Editor 2.0:<\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Review and approve\/reject all changes queued for email templates and incorporate the approved changes.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Review all the active emails with custom coding and prepare a checklist.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ensure that all personnel are thoroughly trained on the behavior of Email 2.0 before implementation is begun.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As admin user, click Email Editor Settings and select &#8216;New&#8217;.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Check Enable Marketo Starter Templates and click Save.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\"><br \/>\nRightWave is delighted to provide its customers with more details on the features, drawbacks, and implementation steps, and can assist in the process. For information on becoming a RightWave customer, visit our <a href=\"https:\/\/www.rightwave.com\/rwi\/contactus\/\">Contact Us<\/a> webpage.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Released in early June, the Marketo Email Editor 2.0 offers both exciting features and some drawbacks. RightWave recommends cautious adoption. Features, some long-awaited and available in competitor products, include: Improved user experience with an easier interface Template selection from a library and the ability to include modules in templates Improved template builder and email previewer&hellip;<\/p>\n","protected":false},"author":7,"featured_media":78014,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/dev1.rightwave.com\/rwi\/wp-json\/wp\/v2\/posts\/5720"}],"collection":[{"href":"https:\/\/dev1.rightwave.com\/rwi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev1.rightwave.com\/rwi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev1.rightwave.com\/rwi\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/dev1.rightwave.com\/rwi\/wp-json\/wp\/v2\/comments?post=5720"}],"version-history":[{"count":1,"href":"https:\/\/dev1.rightwave.com\/rwi\/wp-json\/wp\/v2\/posts\/5720\/revisions"}],"predecessor-version":[{"id":78015,"href":"https:\/\/dev1.rightwave.com\/rwi\/wp-json\/wp\/v2\/posts\/5720\/revisions\/78015"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev1.rightwave.com\/rwi\/wp-json\/wp\/v2\/media\/78014"}],"wp:attachment":[{"href":"https:\/\/dev1.rightwave.com\/rwi\/wp-json\/wp\/v2\/media?parent=5720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev1.rightwave.com\/rwi\/wp-json\/wp\/v2\/categories?post=5720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev1.rightwave.com\/rwi\/wp-json\/wp\/v2\/tags?post=5720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}