About RightWave

At RightWave, we help marketers accelerate growth by simplifying marketing automation and operations. Our team blends deep domain expertise with the latest in MarTech and AI, ensuring you spend less time wrestling with platforms and more time executing campaigns that drive results

Whether you’re scaling up, cleaning up your data, or future-proofing your marketing stack, we deliver efficient, cost-effective services without the usual complexity, prolonged timelines, or heavy consulting fees. With RightWave, your marketing operations become a competitive advantage — unlocking speed, precision, and measurable ROI.

Leadership

Anurag Khemka

President & CEO
A pioneering technologist and serial entrepreneur, founded the first Marketing Automation company, MarketFirst, in 1996. He later established RightWave in 2004, focusing on marketing automation and marketing operation services that enhance marketers' ROI. He is an alumnus of IIT Delhi and University of Louisiana, Lafayette. He was featured in BtoB Magazine’s “Who’s Who 100 in CRM”.

Abhinav Khemka

VP, Administration & Finance
Abhinav played a pivotal role in the RightWave’s growth, transforming it into a global marketing delivery leader with ISO certifications. He holds a Bachelor of Science degree in Math and an LLB and has diverse experience in production, trading, marketing, and sales.

Sanjay Tayal

VP, Operations and Delivery
Sanjay has more than 28 years experience in Service Delivery Operations and Business Process Reengineering. He has worked with global corporations including Wipro, HP, Capgemini, and Nucleus Software. He provides strategic and operational leadership in ISO, CMMI, and LEAN methodologies.

Rahul Pratap Singh​

Associate VP, Customer Success
Rahul has a Computer Science degree and brings over a decade of Marketing Automation expertise. Leading a team of skilled professionals, he ensures seamless engagement between customers and Marketing Technology Consultants.

Digvijay Singh​

Associate VP, Software Development
Digvijay manages the development team at Rightwave and oversees the software and systems engineering projects and programs in the company. He holds a Master's in Computer Applications from IGNOU and has over 14 years of IT experience.

Melissa Price​

Account Manager
Melissa manages RightWave clients who elect to outsource all MarTech, excluding creative. In her past roles, she has successfully transformed sales and marketing organizations despite difficult market conditions. She is adept at understanding and anticipating the unique needs of RevOps, SalesOps as well as Marketing Ops.

Why Modern Marketing Teams Choose RightWave

  • Deep MarTech Expertise : We bring 20+ years of experience with marketing technologies, and we constantly evolve with the latest innovations to keep you ahead of the curve.
  • Speed to Value : Our fast-track onboarding and execution model means you see results in weeks, not months.
  • Scalable Solutions : Whether you’re a fast-growing scale-up or a global enterprise, our services flex to meet your evolving needs.
  • Transparent Trusted Partnership : No hidden costs, no opaque processes. Just open communication, measurable outcomes, and proactive problem-solving.
  • AI-Enhanced Operations : We integrate AI into your marketing workflows to automate the mundane and elevate the meaningful.

Our Impact

  • Faster campaign execution: Our clients experience up to 50% reduction in go-live timelines
  • High quality Execution: Our focus on quality and streamlined processes eliminates most errors. 
  • Cleaner data, better decisions: 30%+ improvement in data accuracy and actionability
  • Lower operating costs: Up to 50% savings vs. in-house management
  • Better Source and Attribution tracking: Tracking attribution across your marketing funnel enables reliable Campaign ROI and impact analysis
  • Proactive RevOps alignment for better pipeline visibility and 3600 reporting

Testimonials

RightWave transformed our marketing operations. We don't have to manage employee absences, product training, and technical recruitment anymore.

Marketing Operations Head

Global SaaS Company

RightWave got our MarTech stack running, integrated and operational in less than four weeks to meet a highly anticipated and publicized launch date.

Marketing Head.

SaaS Startup

RightWave's audit and action plan were game-changers. They streamlined our marketing tech, improved data quality, and enhanced our team's capabilities.

Marketing Head

Global Software Company

Core Values

We live by our values — they guide every client engagement and internal collaboration.

Attention to Details 


We obsess over the small things because they build the foundation for big results. Precision and thoroughness define the quality of our delivery.

Commitment to Customers


Your success is our mission. We go beyond expectations to help you achieve your marketing goals and maximize ROI.

Teamwork


We believe collaboration multiplies impact. Our global teams work seamlessly with yours, combining our strengths to drive shared success.

Open Communication


We practice transparent, honest dialogue — with our clients and within our teams — to solve challenges faster and keep progress clear.

Respect for Individual


We celebrate the diversity of thought and background, fostering an inclusive environment where every voice matters.

Let's work together!

Leading providers of on-demand marketing operation services